Business Development and Lead Generation Executive

About Us:

Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services company with a proven track record of helping businesses and Google Partner Agencies achieve their goals. With over 15 years of industry experience, 12,000+ successful projects, and a team of 300+ professionals, we provide high-quality digital marketing services and on-demand technology resources to clients across the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social, programmatic advertising, and more.

Role Overview

Key Responsibilities

• Identify and research potential companies, agencies and business opportunities across international markets.
• Independently identify relevant prospects and decision-makers based on the company's target audience and business requirements.
• Research companies, their services, business models and potential requirements before initiating outreach.
• Build and maintain targeted prospect lists for business development campaigns.
• Identify relevant opportunities and support the senior sales team in expanding the company’s prospect pipeline.

• Perform data extraction and online research to identify relevant companies, business contacts, decision-makers and potential prospects.
• Extract relevant business information and contact details from online sources and professional platforms.
• Use tools and platforms such as LinkedIn Sales Navigator and other prospecting tools to build targeted databases.
• Verify, organise and maintain accurate prospect information.
• Regularly update lead databases, trackers and outreach records.

• Conduct targeted LinkedIn research and outreach to connect with relevant business owners, founders, CEOs and decision-makers.
• Develop personalised LinkedIn messages and email outreach based on prospect research.
• Manage connection requests, follow-ups and ongoing prospect conversations.
• Identify opportunities to generate interest in the company’s services through professional and personalised communication.
• Support email and LinkedIn lead-generation campaigns.

• Initiate conversations with domestic and international prospects through calls, emails and LinkedIn.
• Confidently communicate with senior-level professionals and business decision-makers.
• Understand initial prospect requirements and identify potential business opportunities.
• Explain the company’s services at a basic level and handle initial prospect queries.
• Schedule qualified meetings and appointments for senior management and the sales team.
• Independently manage initial conversations and follow-ups to keep prospects engaged.

• Work closely with senior management and the sales team to support business development activities.
• Directly assist senior sales personnel with prospect research, lead generation, outreach and meeting coordination.
• Identify relevant business opportunities and ensure timely follow-ups with potential clients.
• Maintain organised records of prospect interactions, responses, follow-ups and scheduled meetings.
• Ensure a smooth handover of qualified leads and relevant prospect information to the sales team.

• Maintain daily and weekly trackers for prospect research, data extraction, outreach activities and follow-ups.
• Monitor responses, lead quality, conversions and appointments scheduled.
• Work towards defined lead-generation and appointment-setting targets.
• Provide regular updates on outreach progress and potential business opportunities.

Required Skills & Qualifications

• 2–5 years of experience in international business development, lead generation, appointment setting, inside sales or a similar role.
• Excellent verbal and written English communication skills.
• Strong experience in LinkedIn research, LinkedIn outreach and professional networking.
• Hands-on experience with LinkedIn Sales Navigator and other prospecting tools.
• Knowledge of data extraction, online research, lead database building and contact identification.
• Experience with cold emailing, outbound calling and follow-up management.
• Ability to communicate confidently with CEOs, founders, directors and senior management.
• Strong research, organisational and interpersonal skills.
• Ability to independently identify prospects, initiate conversations and generate business opportunities.
• Comfortable handling initial client conversations and responding to prospect queries.
• Target-oriented, proactive and capable of taking ownership of responsibilities.

Preferred Qualifications

• Experience working with international markets, particularly the US, UK, Australia and other global markets.
• Previous experience in digital marketing agencies, IT services, technology or B2B service-based companies.
• Familiarity with CRM platforms, LinkedIn Sales Navigator, email automation and lead-generation tools.
• Understanding of B2B business development and consultative outreach.
• Experience supporting senior sales professionals or management teams.

Key Expectations

• Confident and professional communication with international prospects.
• Ability to independently research and identify relevant business opportunities rather than relying only on pre-provided contact lists.
• Strong LinkedIn knowledge and the ability to conduct personalised outreach.
• Comfortable handling initial client calls, understanding requirements and maintaining professional business conversations.
• Ownership of lead generation, follow-ups and appointment scheduling.
• Organised, proactive and able to work closely with senior management.
• Excellent communication and client-handling skills are essential.

• Established Industry Leader: 15+ years of expertise in digital marketing and IT services, with a strong presence in India's digital industry.
• Great Place to Work® Certified: A flexible, positive, and people-first work culture.
• Learning & Growth: A fast-paced environment offering ongoing training, career advancement, and leadership development opportunities.
• Health & Wellness Benefits: Comprehensive insurance and wellness support for employees and their families.
• Work-Life Balance: Flexible working hours, a five-day workweek, and a generous leave policy.
• Exposure to Top Clients: Opportunities to work on diverse projects with leading global brands across industries.